INDUSTRY:
BRAND IDENTITY
CLIENT:
FESTIVAL DANZAD
YEAR:
2024
Danzad
about.
The festival DANZAD stems from an initiative to revitalise and revalue classical and modern dance, bringing it closer to contemporary audiences, especially the younger generations.
The visual design will not only serve as a tool for differentiation in a saturated market, but will also help position the festival as a benchmark event in the field of classical and contemporary dance. With a focus on modernity and youth, the visual identity we will develop will be a fundamental pillar for the success and recognition of the festival.
challenge.
The primary challenge of the project was to create a visual identity for a classical and contemporary dance festival that could truly resonate with younger audiences without compromising its artistic integrity.
We aimed to break away from the traditional codes often associated with this type of cultural event, and instead build a graphic system that felt vibrant, youthful, accessible and current.
The goal: to make dance feel closer, more alive, and emotionally engaging from the very first visual contact, even for those who have never experienced it before.
