INDUSTRY:
BRANDING & EDITORIAL
CLIENT:
RED HOOK
YEAR:
2024
EXPERIENCE:
BRAND IDENTITY & EDITORIAL
Red Hook - Fenómenos
about.
Red Hook is a publishing house created to revive the classic voices of horror, mystery and science fiction between 1800 and 1929. Its proposal is based on the idea that the uncanny dwells not only in the supernatural, but also in the human: in the limits of reason, the body and identity.
challenge.
The primary challenge in this project was to achieve a realistic stone texture that would evoke a tangible, physical presence while maintaining accurate human proportions and detail. Each “stone” had to be carefully placed and adjusted for visual harmony. The model also needed to be adapted for photography, requiring a precise balance of light and shadow to capture every texture and detail in the final images.
The finished model and photographs produced for STONE MIND exceeded expectations. The product photos delivered a powerful visual impact, highlighting the unique texture and structure of the stones under varied lighting. The model became a striking artistic centerpiece, serving both as an art piece and an effective marketing asset. The images were later used in campaigns and as inspirational visuals within design and art communities.
